Don't make undesired products!
Do the research first!
What does your target audience need? • What pains them the most? • What are they expecting from your product? • How to communicate with them? • How to target them in marketing?
Do you know the answers to all of these questions?
How do we make research projects?
Defining target audience
Target definition - what's the goal of the research?
Product positioning - your current market position compared to the competition
Defining target group segments - breaking down your target audience into smaller more comprehensible and definable groups
Research of target audience
The main goal of our Value Proposition Design based research method is to find the problems and challenges that your target audience feels the most painful and for which you need to provide a solution with your product.
Qualitative research - focus group, in-depth interviews
Quantitative research - chat-based online survey
Analysis of research results
Finding your niche
Biggest challenges and requirements of your target audience for your product to meet
Leads with a full profile and who are ready to buy (lead capture)
The software we use
We use in-house developed software to conduct researches that combines internationally acknowledged frameworks. Due to its built-in research features, we can define the exact target group segments and their specifics.
We conduct quantitative researches with a chat-based online survey which compared to the existing solutions on the market with an average of 57% completion rate shows a significant improvement with its 90% average completion rate.
Wha do you get at the end of the research pro
A full picture of your target market and its members. An exact guide of how to finetune your product/service to serve the needs of your target audience completely.
At this point, your sales and marketing communication won't be in the hands of fate or testing. You'll see clearly your most powerful messages that you need to deliver to your target groups.
PR. The results of such research project have enormous PR value. You can use the results in articles or business blogs to promote your brand.
Leads. The other advantage of our chat-based survey besides the high completion rate is that the engagement is much higher in the lead capture part of the survey. This way we can deliver leads to you with a full profile whom you can reach out to instantly with an offer.