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Value Proposition Design based research

VPD is a framework that aims to reduce the risk of uncertainty by discovering what your market's biggest motivations, problems and desires. With this in hand you can create a product or service that customers want.

We created a software that incorporates this framework and uses a chat based survey to discover your customers' strongest emotions. Our goal is to help you find your unique value proposition.

247k+

total responses

completion rate

85%

no. leads

162K+

Chat based survey for better results

In this day and age we spend almost half our days on our phones. Why not do surveys on our phone too?

Value on Board generates the chat survey for you automatically. All you have to do is customize it to your taste. Engage your respondents, use humour, GIFs, emojis.

Effort based segmentation

How much effort does your potential customer put into solving their problem? The more the better for you! We're looking for those potential customers who tried to solve problems but encountered some difficulties.

With our effort based segmentation you'll see the potential customers who tried some other solutions before so they'll be the ideal customer for you and you'll get an instant competitor analysis as well so you'll know what is your unique value proposition.