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VPD is a framework that aims to reduce the risk of uncertainty by discovering what your market's biggest motivations, problems and desires. With this at hand you can create a product or service that customers want.
In this day and age we spend almost half our days on our phones. Why not do surveys on our phone too?
How much effort does your potential customer put into solving their problem? The more the better for you! We're looking for those potential customers who tried to solve problems but encountered some difficulties.
Be prepared that doing a market analysis with Value on Board means that you'll receive new leads as well. But not just leads.
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