What does your company do?
We provide a sales support CRM system for SMEs, as well as related business consulting to help companies optimize their sales processes and get the most out of them.
What were you looking for a solution for asking for outside help?
We had to do a customer demand survey. The coronavirus crisis came, it was important to know up-to-date how our customers and potential customers were affected by the changes.
Why was this a particularly big or non-trivial challenge?
We emailed the survey. In the past, we ran into other devices with the problem that many people view email on their mobile. If the survey device does not work well on mobile, the number of respondents has dropped drastically. We had so few responses that we could no longer appreciate on their merits.
What alternatives did they have to solve the problems, what was the biggest advantage / disadvantage?
Google Forms, Surveymonkey, and MiniCRM are their own forms. MiniCRM forms work well for interested collections, but we didn’t want to introduce 10-20 new fields for current questions in each survey.
And there is that we do an anonymous survey when it is important that the answers and the respondents are not linked.
Why did you choose VBS?
Very good surface. Due to its chat appearance, it has a good fill rate on mobile as well.
Brutal good support, support, very fast solutions.
We also got help with questions, we didn't have to do everything from scratch.
What was the expectation about VBS at first, what would have been the minimum you would have been satisfied with?
We wanted at least 100 to 100 fills among customers and non-customers alike to see trends.
What is the result? Did you manage to exceed your expectations? If so, since? What was the biggest positive surprise?
The first surprise was how quickly everything was available to get started. The second was how many people responded. 533 responses came together. Thanks to the rapid survey and the new communication developed on the basis of it, it was less than two weeks before the previous daily average of new interest was reached again.
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